Poor Online Customer Service Delivery… Does it matter?
The short answer is YES!
Customers today are spoilt for choice. One wrong move and they’ll drop your business faster than a hot potato!
Even worse, there will always be someone with a cheaper price or with a larger product range.
So the ONLY way you will be able to differentiate yourself in the future is by delivering a sensational customer experience.
In today’s connected world that means not serving up a disappointing online service experience.
Check out our infographic about the impact of poor online customer service. It creates a pretty compelling story…
Bottom line, there’s no place for poor online customer service delivery in this new customer driven world:
- 86% of Australian consumers have not completed a transaction or made an intended purchase because of a poor customer service experience. Source
- 96% of Australian consumers are more likely to tell others about their poor customer service experiences. Source
With statistics like these, it’s clear retail businesses will pay for bad customer service…
If the customer is happy, they will vote with their wallets!
If the customer is unhappy, you’re basically lining the pockets of your competitors.
Find out what makes a customer experience a happy experience in our infographic.
Download it below:
retail360 The Impact of Poor Customer Service Report